We invite you to participate in a research study on the local hop industry, conducted by the University of Guelph and funded by OMAFA through the Ontario Agri-Food Innovation Alliance. This study aims to assess the financial aspects of hop production, including costs related to land preparation, fertilizer, irrigation, labour, and equipment. The insights gathered will support the development of a more sustainable and competitive hop industry in Ontario.

Your participation is essential to this effort. The survey takes approximately 20–25 minutes to complete. To ensure accuracy, we recommend having your financial data available before starting. Your responses will remain confidential, and all data will be handled in accordance with our research ethics guidelines. Please refer to the consent form for details on how your information will be used and protected. Thank you for your time and contribution to this important research.

Please follow this link to complete the survey: https://uoguelph.eu.qualtrics.com/jfe/form/SV_ezgwHIxUM1BcqSq

Study Contact: Peter Ghattas, Assistant Professor, Department of Management
Gordon S. Lang School of Business and Economics, University of Guelph pghattas@uoguelph.ca